Producing value from user comments and community participation for social CRM
I remember a time when Facebook, one of the early pioneers of social media, was exclusive to college students. But it didn’t take long for the company to realize...
What Pride and Prejudice (and other classics) can teach marketers about social CRM
There are books that serve as guides for every life decision. Some people turn to Dickens for fortitude, to Wilde for a good laugh, to Poe for a scare. Marketers, too, can learn a great deal from...
Customer adoption goes mobile
In the last few years, mobile phones have evolved dramatically to include services that go well beyond the devices’ original purpose...
Purchase triggers: How to address the top needs of car buyers
Have you ever bothered to squint during a car commercial so that you could see the insect-small legal print at the bottom? I have. In part it read: “Fantasy, do not attempt...”
5 editing tips that ensure quality content creation
Editors have a lot of power over content creation. Just ask any writer.
Raymond Carver, for example, had a back-and-forth relationship with his editor, Gordon Lish, who famously...
A proofreader's guide to marketing copy
Proofreaders take a kind of oath of faith to the English language. Most of us regard it with love and respect. A misplaced comma or spelling error is as much an eyesore to a proofreader as it must be to a veteran catching sight of a torn and dirty flag...