MICHELLE KEEFE

EDITOR • WRITER

SUMMARY

I love helping clients give voice to their brand. Whether you're looking for someone to carry on your story or refine and refresh it altogether, I provide support tailored to you. My background ensures that all work I produce is researched, fact checked, free of spelling and grammatical errors, and completed on time and in a quick turnaround period. 

EXPERIENCE

Copywriter, WunderLand/Advanced Clinical/Advanced Resources, June 2017-September 2017 (contract)

  • Lead copywriter for branding and website overhaul of leading Chicago-area staffing agency, The Advanced Group of Companies.

    • Wrote, refined, and edited over 90 website pages for WunderLand, including bio blurbs, company mission, and homepage copy.

    • Adopted brand tone across all pages to ensure consistency and adherence to client style.

    • Collaborated with team members to implement critical SEO keywords and phrases.  

    • Supported Advanced Resources and Advanced Clinical in finalizing homepage and other website copy.

Etsy Shop Owner, CuratedVintageCloset, July 2017-present

  • Photograph products and create copy for listings, including product names, blurbs, and item details.

  • Package and mail products based on customer specifications.    

Proofreader, L2TMedia, September 2016-March 2017 (contract)

  • Proofread social media posts for content, spelling, grammar, consistency, and adherence to client and agency style.

  • Ensured that graphics in social posts matched content.

  • Fact checked dates, addresses, dealership information, and other details for promotional events/sales.

Writer & Proofreader, Jacobs & Clevenger, 2011-2016

  • Generated SEO-driven content articles and topics for a number of industries, including auto and navigation technology, utility and energy companies, marketing, B2B and B2C, and more. 

  • Proofread all print and online materials for content, spelling, grammar, consistency, and adherence to client and agency style.

  • Supervised freelancers for adherence to client and agency style.

  • Assisted production artists with QC of logos, branding, and other visuals to align with client specifications.

  • Clients have included Ulta, Phantom Fireworks, Nokia, iPay, ProfitStars, HERE, Navteq, Pacific Gas and Electric, Humana, Alliant Credit Union, and a handful of automotive brands, including Mercedes-Benz, Ford, Lincoln, Mercury, Nissan, Acura, Chevrolet, and Lincoln.

Proofreader, Upshot, 2010-2011

  • Proofread all print and online materials for content, spelling, grammar, consistency, and adherence to client and agency style.

  • Checked foreign language copy against translation.

  • Clients have included Disney, Crown Liquors, Budweiser, Corona, Procter and Gamble, Kraft, and Hilton.

Freelance Editor, 2008-present

  • Edited Disabled Fables, written by local award-winning humorist Dan Montville.

  • Edited Wisdom to Heal and Love Again, a self-help e-book written by Georgia Roulo, winner of a National Indie Excellence Award and U.S. Supreme Court-ruled creative champion.

  • Edit and offer critical feedback for various writing projects, including novels, essays, business correspondence, marketing copy, and more.

  • Attend Chicago-area monthly writing groups designed to refine creative manuscripts and prepare them for submission.

Freelance Writer, Forest Park Review, 2006-2010                                             

  • Researched and fact checked various topics ranging from local politics to resident profiles.

  • Covered local current events while meeting weekly critical deadlines.

  • Interviewed elected Forest Park officials, including the mayor and village commissioners.

VOLUNTEER

Publicist, Chicago Golden Gloves boxing tournament, 2014-2016                                                       

  • Worked with press contacts to gain coverage of the 2015 tournament.

  • Coordinated interviews with journalists and boxers and contacted special guests.

INTERESTS

Most people know me as a pretty big fan of David Bowie. My favorite writers are always changing, but those I can't forget include Roald Dahl, Raymond Carver, and John O'Hara. I love to box. I experiment in my kitchen when I have the time. I’m currently working on a collection of creative short fiction about Chicago.  

EDUCATION

Indiana University, Bloomington, Indiana, 2006

  • B.A. in English, minor in Comparative Literature

  • Centers for Academic Programs Abroad (CAPA), Florence, Italy

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© Michelle Keefe

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